Pennine Care NHS Foundation Trust provides mental health and learning disability services to approximately 1.2 million people across five boroughs of Greater Manchester.
My role has developed a lot since I started working here, and I've started to take on more and more responsibility.
One of my main tasks, along with running the channels day-to-day, is to maximise the use of social media and to develop our strategy. At the moment we're focusing on getting as many colleagues on Twitter in a personal, professional capacity to help grow our brand, to share key messages and to show what a great place to work it is.
Part of this has been getting our hashtag #PennineCarePeople to keep gathering momentum. It's working well on the whole, with the hashtag being used more and more each day and a bit of healthy competition between various teams (for the coveted tweet of the week award). There are some who are resistant and still want team or service pages to promote a random awareness week, but most people really buy into the approach which is helpful. But I don't want to be a social media dictator either!
Another piece of work I'm proud of is the redevelopment of the new Pennine Care website. The turnaround time was relatively insane, but I think we took on board the right amount of feedback and now have something that looks really professional and easy to navigate. Don't take my word for it though, check it out.
I'm also responsible for filming and editing videos and other projects; such as service promotion, case studies, highlights videos or recruitment promotions. It's great to get out to meet the modest heroes who make a difference to people's lives - and to tell their story in a creative way.
I won't bore you with all the other chunks of the job, but I did recently become editor of our quarterly Pennine Post magazine. So look out for revamped versions of that!
And for one final humble brag - I was a finalist in the 2019 Pennine Care People Awards for the Rising Star category. I didn't win overall but it was amazing to be nominated. Click here to watch my finalist video if you fancy a bit of a laugh (or a cringe).
One of my main tasks, along with running the channels day-to-day, is to maximise the use of social media and to develop our strategy. At the moment we're focusing on getting as many colleagues on Twitter in a personal, professional capacity to help grow our brand, to share key messages and to show what a great place to work it is.
Part of this has been getting our hashtag #PennineCarePeople to keep gathering momentum. It's working well on the whole, with the hashtag being used more and more each day and a bit of healthy competition between various teams (for the coveted tweet of the week award). There are some who are resistant and still want team or service pages to promote a random awareness week, but most people really buy into the approach which is helpful. But I don't want to be a social media dictator either!
Another piece of work I'm proud of is the redevelopment of the new Pennine Care website. The turnaround time was relatively insane, but I think we took on board the right amount of feedback and now have something that looks really professional and easy to navigate. Don't take my word for it though, check it out.
I'm also responsible for filming and editing videos and other projects; such as service promotion, case studies, highlights videos or recruitment promotions. It's great to get out to meet the modest heroes who make a difference to people's lives - and to tell their story in a creative way.
I won't bore you with all the other chunks of the job, but I did recently become editor of our quarterly Pennine Post magazine. So look out for revamped versions of that!
And for one final humble brag - I was a finalist in the 2019 Pennine Care People Awards for the Rising Star category. I didn't win overall but it was amazing to be nominated. Click here to watch my finalist video if you fancy a bit of a laugh (or a cringe).